Kok Piper posted an update 6 months, 1 week ago
In short, renting out an email list simply means you pay a third party for an agreed fee to utilize their email list for you. Of course, email list renting can range widely with some agreeing to deliver more than one email a day. Some will even go as far as to deliver three or more emails a week. Still others will only agree to do so occasionally, but charge a nominal fee.
The advantages of email lists that are not rented out are clear. You would have a direct contact with your customers and have an opportunity to respond individually to their needs. Ideally, if you are a small business, then renting your email lists is a no-brainer.
However, what about when you are a larger company that requires multiple contact lists? In this case, one would have to seriously consider email list renting instead of purchasing one each month. The cost of having a few thousand email addresses is certainly less than having to purchase one email list per month. However, you still have the problem of having several thousand addresses and possible spammers just waiting to infiltrate your system. In addition, you will have to pay more to have multiple people handling your customers’ messages.
The answer to this problem lies in offline direct marketing and network marketing . Without these techniques, you will never be able to grow your business organically. The concept behind offline direct marketing is relatively simple. Instead of hiring staff to deal with customer queries and complaints, you have one person who is in charge of dealing with each customer query and complaint personally. Once you get these people on your side, you can be sure that you will have a constant influx of new email lists coming to your website or landing page.
Another reason why companies should consider email list renting is because this type of management does not take up a lot of time and resources. You do not have to hire anyone to deal with your customers. Instead, you will have someone else handle the requests coming to you. Since there are usually a lot of requests coming to you every day, it will not take much time for you to manage them all yourself.
The only disadvantage of renting email lists for offline direct marketing is that you cannot guarantee that you will always be able to get a steady flow of clients. It will not be like you can set and forget and then just wait for your customers to come rushing in. However, this is not a major problem because you can just ask your email list brokers to place limits on the number of new clients they can accommodate. This way, you will never be short on numbers and never run out of potential clients.
If you are thinking about using email list rentals for your online business, then you might as well go for it now. Contact lists are one of the most useful tools for any business that wants to grow fast. They are also among the most expensive, so if you are starting a business with only a few funds, then you might want to reconsider whether this method is worth all of the time and effort you will be putting it through. After all, you do not want to waste money for something that will just sit on your books until you decide to change it.
On the other hand, if you do not have a choice but to buy email lists from a company, then you should at least try renting one. There are a lot of advantages to this, especially if you are trying to increase the number of clients coming to your website. Of course, it is not ideal, but it is not impossible either. At the very least, it would be worth giving it a shot.